A curated selection illustrating approach, material sensibility, and ways of working across knitwear design and creative direction.

Knitwear design, creative direction and development consulting across menswear, womenswear and kids wear.

Selected Works

Project Inqueries

Creative Direction & Concept Development

Creative direction, knitwear design and early-stage concept development, supporting brands across both fully fashioned knitwear and cut-and-sewn.


Work spans full knitwear design responsibility as well as strategic support and guidance for existing design teams, depending on project needs — typically developed remotely, with close alignment throughout design and collection development phases.


Where relevant, this may include collaboration with trusted suppliers or alignment with client-nominated partners to support informed material and product decisions.

Cream-colored chunky knit sweater with cable knit pattern. 3D simulation with APEXFiz from Shima Seiki.
Swatch book with various fabric textures and colors, and black-and-white fashion design photos and fabric samples.
Display of a black and gray knit sweater on a hanger with a digital screen showing a model wearing a gray olive and black patterned sweater. full look 3D simulation made with CLO3D by KnitwearLab.
Close-up of a young man with curly blonde hair wearing a cream turtleneck sweater with a small logo.
Collage of black and white fashion photography featuring diverse models wearing sweaters, jackets, and pants, with some close-up textures and patterns.
A cream-colored sweater with black abstract and emblem designs, featuring a V-neck, on a neutral background.
Four diverse models, including males and females of different ethnicities, wearing sweaters with American flag designs, posing against a plain background in a fashion photoshoot.
Black and white portrait of a young man with short curly hair, wearing a graphic sweater, a scarf, a shearling-lined jacket, and high-waisted pants with a belt, seated with hands in pockets and looking to the side.
Mannequins displaying colorful casual clothing in a retail store, with some mannequins on red platforms and others in the background.
Young man wearing a black baseball cap, a chunky blue knit cardigan, and a white T-shirt, standing against a neutral background.
A young Asian woman and a young Asian man posing together against a gray background, both wearing cream-colored knit sweaters.
Portrait of a young kid with straight brown hair wearing a beige knit beanie and a black and white patterned sweater against a blue background.
A young woman with short black hair wearing a cream-colored, fuzzy sweater and light-colored pants standing against a light background with geometric designs.
A black pen, a measuring tape, and a photograph of a person with nude legs wearing a cream-colored coat are on a light-colored surface, with the measuring tape partly looped around the pen and the photo.
Three models standing close together against a plain gray background. The first model on the left is a Black woman in a gray ribbed turtleneck sweater. The middle model is an Asian woman with long black hair, wearing a dark blue sleeveless knit top.

Material Intelligence & Knitwear Expertise

Material-led knitwear design, informed by a deep understanding of yarns, structures, and craft.


Material intelligence is combined with new technologies, such as APEXFiz knit simulations, to guide creative decisions throughout the process.

Close-up of a hand with two ball ring, touching a knitted rib textured sweater, textured surface.
A person wearing a striped sweater and patterned pants sitting with hands clasped over a small bag on their lap, in black and white.
A collection of various knitted swatches folded vertically, featuring different textures and patterns in shades of gray. 14-9 gauge knitwear.
Close-up of a white cable-knit sweater with intricate patterns and texture, against a dark background.
Close-up of a white textured blanket with a racked cable knit pattern.
Back view of a person's neck and shoulders in a white textured shirt with black and white striped collar details.
Close-up of black and white striped fabric with racked knit texture.
Close-up of an irregular striped knit and purl with a black and white pattern of horizontal lines and irregular shapes. knitwear simulation with APEXFiz by Shima Seiki.
Close-up black and white profile of a young person's face, wearing a textured zipped mock neck sweater.
Close-up of white float knit construction.
Close-up black and white photograph of knitted fabric, showing detailed texture and a braided pattern.
Close-up of a black and white woven blanket with fringe, displaying detailed patterns and textures.
A close-up of a person's upper torso wearing a dark gray garment dyed knitted polo.
Close-up of a knitted sweater featuring branding graphics, with black and white patterns and clothing.
Close-up photo of a flat lock seam on a piece of waffle textured knitwear, showing detailed stitching and material pattern.
Close-up of exaggerated rib knit patterns in black and gray tones.
Close-up of a light-colored textured irregular lace knit with ottoman lines and goring knitting techniques.
Close-up of a black and white bouclé yarn knitted into wavy lined pattern, showing detailed fibers and double layering.
Bouclé yarn knitted swatch
Close-up view of overlapping black, white, and black-and-white knitted sleeve showing different textures and patterns.
Close-up of a knitted fabric with a chunky knit intarsia, interwoven yarns, showing textures of light and dark yarn sections.
Close-up of a sweater with knitted goring pattern.
Close-up of a loop knit jacquard pattern from abstract handdrwan graphic.
Close-up of a textured knitwear simulation with the black logo 'APEXFiz' in the center.

Collaborative Development & Brand Alignment

Collaborative work alongside internal teams during design and development phases.

Engagements range from focused concept support to longer-term creative partnerships, shaped by context, pace, and brand alignment.

Display of clothing range including sweaters, scarves, and hats with the branding logo.
Black and white photo of a woman in a patterned sweater, standing in front of a collage of fashion sketches and photographs displayed on boards.
clothing display with jackets, shirts, and sweaters on a rack and folded clothing on a table in a retail store
Two people, a woman with glasses and a man with glasses, sitting at a table looking at documents or a phone in a library or office setting.

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